Sonja Bella

Senior Graphic Designer – Freelance

Creative and highly skilled Senior Graphic Designer, offering over 22 years of expertise in overseeing the successful execution of impactful design solutions across both digital and traditional print platforms.

I enjoy working at a fast pace and can manage numerous projects while meeting deadlines in high-pressure situations. Demonstrating exceptional project management skills and attention to detail, I have successfully cultivated and sustained working relationships with a number of senior executives and marketing managers over my career.

Recent Projects
Skills & Scope
Notable Clients
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Work // Recent Projects

Here is a brief selection of my most recent work from the past few years. Along with my customer focused work I also often work on highly sensitive corporate presentations which I’m unable to showcase.

Booklets

A5 Landscape Booklet Design

A5 Landscape Booklet – 48 pages
Client: The Comfort Shop

Proposal Design

Proposal Booklet – 54 pages
Client: Unispace

Technical Manual Design

DL Technical Manual Design – 388 pages
Client: Stramit

Prospectus Design

Landscape Prospectus Design – 8 pages
Client: Imagine Outside Living

Advertisments

Advertisement & Signage Design

Client: The Comfort Shop

Advertisement & Signage Design

Client: The Comfort Shop

Advertisement & Signage Design

Client: Fair Dinkum Builds

Advertisement & Signage Design

Client: The Comfort Shop

Fliers

A4 Brochure Design

Client: Stramit

A4 Brochure Design

Client: Stramit

A4 Brochure Design

Client: Stramit

A4 Brochure Design

Client: TradeNow

Technical Documents

Technical Document - 24 Page Product Design Supplement

Product Technical Design Supplement – 24 pages
Client: Stramit

Technical Document - 16 Page Product Technical Manual

Product Technical Manual – 16 pages
Client: Stramit

Technical Document - 20 Page Form

Technical Form – 20 pages
Client: Chubb Insurance

Technical Document - 52 Page Product Technical Manual

Product Technical Manual – 52 pages
Client: Stramit

eNewsletter Design

eNewsletter Design

Client: ALSPEC

eNewsletter Design

Client: The Comfort Shop

eNewsletter Design

Client: Invisi-Gard

Client: The Comfort Shop

Counter Cards

A4 Counter Card Design

Client: Stramit

A4 Counter Card Design

Client: Stramit

A4 Counter Card Design

Client: Taurean Door Systems

A4 Counter Card Design

Client: Imagine Outside Living

Key Technical Skills:

InDesign 100%
Illustrator 100%
Photoshop 100%
MS Word 100%
PowerPoint 100%
HTML & CSS 100%
Dreamweaver 100%
WordPress CMS 100%
Copywriting 100%
Mailchimp 100%
ModX CMS 90%
Premiere Pro 85%

Scope of Work:

  • Graphic Design

  • Website Design

  • Website Coding HTML/CSS/JS

  • Copywriting & Editing

  • Print Production

  • eNewsletter Design & Coding

  • CMS Setup & Maintenance

  • Social Media Marketing

  • Digital Marketing including SEO

  • Video Editing

Personal Attributes:

  • Positive attitude and responds to pressure in a calm manner.

  • A valued resource for supporting marketing teams.

  • Strong project management skills.

  • High attention to detail and strives to deliver continuous improvement.

  • Inspires confidence and demonstrates well developed negotiation skills.

  • Acts with the customer in mind and delivers services that meet and exceed customer expectations.

  • Communicates in a clear, concise and articulate manner.

Notable Clients:

Client - Wesfarmers

Wesfarmers
Worked with their internal marketing department for approximately 5 years to assist in the design of a variety of marketing material for their industrial & safety brands including Blackwoods.

Client - NSW Government

NSW Government – Department of Industry
Worked with their marketing department to produce internal marketing items including regular invitations and presentation items for the Office of the NSW Chief Scientist & Engineer.

Client - ARA Group

ARA Group
Worked closely with CEO, Edward Federman, during their early growth period. Designed brand identities, websites and marketing material for their many businesses including the ARA Group corporate brand which is still in use today.

Client - Callington Haven

Callington Haven
Worked with them for over 10 years to design their website, marketing material and product labels for their range of products including aircraft insecticides. Required to conform to their very strict design requirements and standards for international distribution.

ALSPEC
After the initial design of their corporate brand which is still in use today, I worked with their marketing department for over 10 years to design their marketing material including the corporate brands and websites for their companies including Invisi-Gard, Kidscreen and Carinya Windows.

Client - Sydney Adventist Hospital

Sydney Adventist Hospital
Worked with their marketing department over many years to assist in their digital marketing including the design, coding and maintenance of their main website. Collaboration with an agency in the design of their current website to adhere to their new brand guidelines.

Client - The Comfort Shop

The Comfort Shop
Worked closely with the General Managers of this luxury furniture store for 18 years to design all marketing material for their multiple stores, including website design, product catalogues, store signage and monthly newspaper advertisements in NSW, QLD and VIC.

Client - Stramit

Stramit
Worked with their marketing department for many years to design a variety of marketing material for their multiple brands including Fair Dinkum Sheds. In 2020, I completed the design of the ‘Book of Answers’, a 388 page industry catalogue of all Stramit products including specification details.

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